SEO-powered brand visibility for more qualified leads

A Houston-based digital strategy firm. With origins in web development and top-market journalism, we refine websites into high-integrity experiences that get you seen by the right eyes.

Get expertise without a new hire.

Most companies want to be the default frame of reference in online search for their product or service. Few can afford an in-house expert. We bring the strategy and execution, embedding seamlessly with your team to outpace competitors, increase visibility, and convert traffic into customers.

Grow without gimmicks.

Your organic visibility requires more than placing keywords or pumping out quick blogs. We build sustainable growth that targets qualified lead generation. From technical strategy to consumer psychology, we skip vanity metrics and drill down on long-term authority.

How We Drive Growth

Fohlin & Co. Case Studies

  • Content Consolidation & AI-Search Optimization

    TLDR: +100% visibility, climbing rank from page 2 to page 1

    A global web-based software provider had multiple overlapping content pages diluting authority on a core topic.

    We consolidated them into a single, richer piece, applying fan-out query research and AI-search optimization best practices.

    Within weeks, the page moved from page two to page one of search results and impressions more than doubled.

  • Content Architecture & Site Rebuild Strategy

    TLDR: 95% reduction in crawlable URLs, triple-digit growth in traffic and visibility

    For an international engineering firm’s website rebuild, we provided strategic guidance on content architecture and index management.

    By reducing crawlable URLs by 95% and focusing on higher-value, indexable content, we created a leaner, more efficient site.

    Within nine months of launch the site reached all-time highs, tripling first page rankings to 3,238 for an estimated +200% growth in organic visibility.

  • Lead Quality & Value Framing

    TLDR: +65% page engagement, fewer unqualified inquiries

    We identified prospective customers dropping off at a key conversion-supporting page for a tuition-based services provider listing costs without context.

    Working from existing client material, we reframed the page to highlight the value delivered alongside investment, working closely with the client to move updates through internal review and approval.

    Engagement time on the page rose by 65%. The client reported a drop in unqualified inquiries that was freeing the team to focus on better-fit prospects.

  • Forensic SEO Recovery

    TLDR: Visibility restored within 4 weeks

    A highly regarded nonprofit faced a critical loss in search visibility after a site migration.

    We performed a forensic SEO audit, discovered the root cause, and implemented corrections to design and structural gaps.

    Within four weeks, visibility was back for key searches, putting the client back in front of their target audience almost immediately.

  • Search Strategy for E-Commerce Sustainability

    TLDR:+40% sales from organic search, 4x increase in top-20 rankings

    A popular retail artist needed to stabilize and grow organic performance across a high-churn e-commerce inventory.

    Because individual product pages were constantly cycling in and out of stock, we designed a canonical URL strategy that preserved long-term search value. We managed ongoing technical optimization, content refinement, and close collaboration with the development team.

    Over two years, we more than doubled non-branded keyword visibility, growing total top-20 search rankings from 151 to 585. The client saw a 40% increase in sales attributed to organic search traffic.

Meet our leadership.

Chris Fohlin turns websites and staff into top performers.

With roots in web development, Chris founded Fohlin & Co in 2018 after over ten years of agency experience primarily at New York City firms. He specializes in search engine optimization and website analytics.

Chris’ many years in agency leadership build a deep network of top creative professionals his clients can leverage.

He oversees coordination and directly handles execution for strategies that turn organic search into a brand’s most engaged traffic source.

Chris’ Linkedin

Kaitlin Fohlin is former top-market journalist with deep roots in data analytics. She joined Fohlin & Co in 2024 to help clients improve lead quality and establish their record of influence.

With a background in engineering, Kaitlin is an efficiency builder. Her expertise in AI-era generative search optimization (GEO) and consumer psychology helps clients optimize user experience and content system for stronger organic discoverability.

Kaitlin has an award-winning track record for thought leadership strategy. Her experience spans local and national brand strategy, working both in-house and as strategic counsel for clients across industries. She is always happy to fill gaps in client Marcom capabilities.

Kaitlin’s Linkedin

Capabilities we bring to the table.

Functional SEO

SEO audits & forensicstrategy

Website optimization

Keyword research

Technical SEO

Competitive analysis

Website accessibility

User Experience & Design

UX strategy

Website redesign

Information architecture

Salience SEO

Content & Messaging

Content strategy

SEO copyediting

Copywriting

Content editing

Brand messaging

Content distribution

Thought leadership

Analytics & Reporting

Google Analytics 4

Google Search Console

Looker Studio (Google Data Studio)

SEMRush

We’ve worked on top brands across all industries.

Alamo Drafthouse Cinema

Associated Press

Blue Man Group

Breakout Studio

Engine Digital

Field Notes

First Mode

Fox Television

FUSE Corps

Gin Design Group

Hines

Knox College

Lawrence University

Oak Street Health

One Design Company

Polly Wales Fine Jewelry

Rubicon Technologies

Samsung

Slumberkins

Statue of Liberty - Ellis Island Foundation

Tod Williams Billie Tsien

TrueBridge Capital Partners

Walter P Moore

Wettling Architects

Whatever your site is built on, we can help.

Craft

Drupal

Shopify

Squarespace

Webflow

Wix

WordPress

Ready to get your website metrics up?