
SEO-powered brand visibility for more qualified leads
A Houston-based digital strategy firm. With origins in web development and top-market journalism, we refine websites into high-integrity experiences that get you seen by the right eyes.
Get expertise without a new hire.
Most companies want to be the default frame of reference in online search for their product or service. Few can afford an in-house expert. We bring the strategy and execution, embedding seamlessly with your team to outpace competitors, increase visibility, and convert traffic into customers.
Grow without gimmicks.
Your organic visibility requires more than placing keywords or pumping out quick blogs. We build sustainable growth that targets qualified lead generation. From technical strategy to consumer psychology, we skip vanity metrics and drill down on long-term authority.
How We Drive Growth
Fohlin & Co. Case Studies
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Content Consolidation & AI-Search Optimization
TLDR: +100% visibility, climbing rank from page 2 to page 1
A global web-based software provider had multiple overlapping content pages diluting authority on a core topic.
We consolidated them into a single, richer piece, applying fan-out query research and AI-search optimization best practices.
Within weeks, the page moved from page two to page one of search results and impressions more than doubled.
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Content Architecture & Site Rebuild Strategy
TLDR: 95% reduction in crawlable URLs, triple-digit growth in traffic and visibility
For an international engineering firm’s website rebuild, we provided strategic guidance on content architecture and index management.
By reducing crawlable URLs by 95% and focusing on higher-value, indexable content, we created a leaner, more efficient site.
Within nine months of launch the site reached all-time highs, tripling first page rankings to 3,238 for an estimated +200% growth in organic visibility.
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Lead Quality & Value Framing
TLDR: +65% page engagement, fewer unqualified inquiries
We identified prospective customers dropping off at a key conversion-supporting page for a tuition-based services provider listing costs without context.
Working from existing client material, we reframed the page to highlight the value delivered alongside investment, working closely with the client to move updates through internal review and approval.
Engagement time on the page rose by 65%. The client reported a drop in unqualified inquiries that was freeing the team to focus on better-fit prospects.
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Forensic SEO Recovery
TLDR: Visibility restored within 4 weeks
A highly regarded nonprofit faced a critical loss in search visibility after a site migration.
We performed a forensic SEO audit, discovered the root cause, and implemented corrections to design and structural gaps.
Within four weeks, visibility was back for key searches, putting the client back in front of their target audience almost immediately.
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Search Strategy for E-Commerce Sustainability
TLDR:+40% sales from organic search, 4x increase in top-20 rankings
A popular retail artist needed to stabilize and grow organic performance across a high-churn e-commerce inventory.
Because individual product pages were constantly cycling in and out of stock, we designed a canonical URL strategy that preserved long-term search value. We managed ongoing technical optimization, content refinement, and close collaboration with the development team.
Over two years, we more than doubled non-branded keyword visibility, growing total top-20 search rankings from 151 to 585. The client saw a 40% increase in sales attributed to organic search traffic.
Meet our leadership.
Chris Fohlin turns websites and staff into top performers.
With roots in web development, Chris founded Fohlin & Co in 2018 after over ten years of agency experience primarily at New York City firms. He specializes in search engine optimization and website analytics.
Chris’ many years in agency leadership build a deep network of top creative professionals his clients can leverage.
He oversees coordination and directly handles execution for strategies that turn organic search into a brand’s most engaged traffic source.
Kaitlin Fohlin is former top-market journalist with deep roots in data analytics. She joined Fohlin & Co in 2024 to help clients improve lead quality and establish their record of influence.
With a background in engineering, Kaitlin is an efficiency builder. Her expertise in AI-era generative search optimization (GEO) and consumer psychology helps clients optimize user experience and content system for stronger organic discoverability.
Kaitlin has an award-winning track record for thought leadership strategy. Her experience spans local and national brand strategy, working both in-house and as strategic counsel for clients across industries. She is always happy to fill gaps in client Marcom capabilities.
Capabilities we bring to the table.
Functional SEO
SEO audits & forensicstrategy
Website optimization
Keyword research
Technical SEO
Competitive analysis
Website accessibility
User Experience & Design
UX strategy
Website redesign
Information architecture
Salience SEO
Content & Messaging
Content strategy
SEO copyediting
Copywriting
Content editing
Brand messaging
Content distribution
Thought leadership
Analytics & Reporting
Google Analytics 4
Google Search Console
Looker Studio (Google Data Studio)
SEMRush
We’ve worked on top brands across all industries.
Alamo Drafthouse Cinema
Associated Press
Blue Man Group
Breakout Studio
Engine Digital
Field Notes
First Mode
Fox Television
FUSE Corps
Gin Design Group
Hines
Knox College
Lawrence University
Oak Street Health
One Design Company
Polly Wales Fine Jewelry
Rubicon Technologies
Samsung
Slumberkins
Statue of Liberty - Ellis Island Foundation
Tod Williams Billie Tsien
TrueBridge Capital Partners
Walter P Moore
Wettling Architects
Whatever your site is built on, we can help.
Craft
Drupal
Shopify
Squarespace
Webflow
Wix
WordPress