TLDR:+100% visibility, rising to first page search visibility within weeks

A global web-based software provider had overlapping content on their website. The pages were competing against themselves, diluting authority on a core topic.

We consolidated them into a single, richer piece, performing multiple rounds of testing to optimize the content’s relevance in AI-search.

Within weeks, the page rose to the first page of Google search results. Despite having fewer pages, their expertise was earning twice the visibility.

TLDR: 95% reduction in crawlable URLs, triple-digit growth in traffic and visibility

For an international engineering firm’s website rebuild, we provided strategic guidance on content architecture and index management.

By reducing crawlable URLs by 95% and focusing on higher-value, indexable content, we created a leaner, more efficient site.

Within nine months, the site reached all-time highs for visibility in search results. They tripled first page rankings to 3,238 for an estimated +200% growth in visibility.

TLDR: +65% page engagement, fewer unqualified inquiries

We noticed a tuition-based service provider losing customers on a key conversion-supporting page. The client had been listing costs without context.

Working from existing client material, we reframed the page to highlight the value delivered alongside investment, working closely with the client to move updates through internal review and approval.

Engagement time on the page rose by 65%. The client reported a drop in unqualified inquiries that was freeing the team to focus on better-fit prospects.

TLDR: Visibility restored within 4 weeks

A highly regarded nonprofit faced a critical loss in search visibility after a site migration.

We performed a forensic audit of their website. It revealed the root cause, and we led implementation of corrections across design and structural gaps.

Within four weeks, visibility was back for key searches. The client was back in front of their target audience almost immediately.

TLDR:+40% sales from organic search, 4x increase in top-20 rankings

A popular retail artist needed to grow visibility. Their inventory was high-churn, with individual product pages constantly cycling in and out of stock.

We designed a URL strategy that preserved long-term search value. We refined content and managed ongoing technical improvements, working closely with the development team to guide strategy implementation.

Over two years, we more than doubled non-branded keyword visibility. They went from having 151 top-twenty search results to 585. The client saw a 40% increase in sales attributed to organic search traffic.

TL;DR: 4.6× lead in priority first-page search rankings over the category leader, one year after starting 2.4× behind

A young booming e-comm brand leaning on paid ads and AI-generated content, was sinking in organic search.

We scrapped and merged underperforming content and fortified core pages, adding original data and human-led writing.

When we started, their primary competitor was 2.4x ahead in first-page organic keyword rankings. Within a year, the client was 4.6× ahead, enjoying the highest traffic-share among category competitors. The only brand in their set to grow.